A new survey by The Segmentation Company verifies officially for the first time that college-educated men and women in the 25-34 age group want quality life-style cities that are attractive, feature easy commuting, open spaces, affordable housing, and opportunities to connect with others like themselves. I've been watching this growing trend among all home buyers that I work with for several years. Coveted neighborhoods and districts mean more than what you live in, within them. Walkability ranks high for these new urbanites. Diversity also ranks near the top for this age group in one of the qualities they look for in a city. But this same group which may have been raised in the suburbs also appreciates good national big-box retailers, garage parking, and excellent mass-transit. Peer recommendations on what's in and what's not weighs heavily on decision making when it comes to putting down roots. Don't try to fool them either, they are well networked and can do Internet research in a heartbeat to verify or debate your position. Some additional points on this demographic: - Want to live within three miles of a city's center. -Basic city functions must work, and forget lip service and marketing slogans. You better have substance to back up promises. -Good biking and jogging trails, dog parks, and outdoor cafes are must-haves. -Personal safety is a must. Transitional neighborhoods are too far from their friends and activities. -Vintage buildings are hip, but they must be filled with today's home features such as stainless appliances, in-unit washer and dryers, high-speed Internet, and sparkling hardwood floors. -Outdoor space beyond a standard-developer two by four balcony. Real useable outdoor space to hang-out and barbecue can seal a sale. -These professionals are too busy for self-managed buildings, make sure you have a reputable professional management company. |
