Building a great looking website stuffed full of content laden articles and almost always not enough to ensure success with Adsense. One of the most important things is you traffic, other small little thinks you do would also affect them.

If you are a small, independent web publisher like millions of other webmaster, publishing can be a great hobby and also a small business. In any case, it is always nice to see income streaming in from doing what you love.

#1 Contrast Your Link Color
If you background is white, make your link a contrasting and noticeable color. I have found blue to be one of the most effective and profitable link color as people traditionally associate blue links as valid links.

#2 Vary Your Ad Formats
With the introduction of link ads now, give it a go! I found my link ads to perform not as well as my text ads but what is to say it wont work for you? Place a few (not more then 4) vary differing ad format on a page. Wait and see which ones perform better then the other and further optimize it from there.

#3 Quality content
Content is king. I am sure you have heard of this term a dozen over times. Build a quality content site that is intimately related to the subject and keywords of youre your theme. Stick to your theme tenaciously and remember to always build content that builds on your specific keyword you want.

#4 Building Traffic
You might think that you would have to get highly targeted traffic. It is not wrong and I see where you are coming from. But it is actually cheaper to get huge untargeted traffic rather then a small trickle of targeted but expensive visitors. When you are just starting out, do not be afraid to promote, cross promote and just blatantly promote across any medium that you deem would bring you traffic. Ethical means of course. The trick here is to go after and acquire any piece of traffic. You would be surprised at the percentage of clicks from untargeted traffic.